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PAGE TURNER
A WAY WITH WORDS
Sarah-Jane is an experienced copywriter for both B2B and B2B audiences, having worked in both in-house and agency roles in this field. Throughout her work, she regularly writes high quality: • email newsletters • white papers • blog posts • articles and columns • brochures • social media content • interviews • case studies • advertorials • website copy • press releases • statements • product description
Sarah-Jane has written for a number of print and online outlets, including long standing columns with Superdrug, Hello! Magazine and The Daily Sport newspaper.
PUBLICATIONS
PUBLICATIONS
Royal Tunbridge Wells town centre magazine
PUBLICATIONS
Maidstone town centre magazine
PUBLICATIONS
Royal Tunbridge Wells Cake Off souvenir brochure
Sarah-Jane Adams founded the town centre magazine for Royal Tunbridge Wells, with around 35k copies distributed to homes and businesses per issue. She is the primary copywriter for the publication, which features interviews with town centre traders, business stories, and updates on the work of the RTW Together Business Improvement District.
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Given away free at the Royal Tunbridge Wells Cake Off, several thousand souvenir brochures were produced to support hospitality businesses across the town centre, highlighting coffee shops and eateries, as well as contestants of the Cake Off competition. Content and copywriting by Sarah-Jane Adams.
READ BROCHURE
Sarah-Jane founded the first town centre focused magazine for Maidstone, showcasing town centre businesses and updating traders and the public on the work of One Maidstone. Each issue was distributed to thousands of central homes and businesses, and continues to be a popular source of information. She was the sole copywriter for this publication.
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PUBLICATIONS
PUBLICATIONS
The Watch Magazine - Watchfinder & Co.
PUBLICATIONS
Maidstone Borough Council - Borough Insight, Spring
PUBLICATIONS
Maidstone Borough Council - Borough Insight, Summer
As in-house Copywriter at luxury watch retailer Watchfinder&Co., Sarah-Jane was a staff writer for The Watch Magazine, the most popular watch magazine in Europe. In this capacity, she produced articles about watches, luxury brands, travel and stories of horological interest.
As Copywriter for this high end brand, Sarah-Jane was often required to write pieces involving complicated watchmaking and collectors' concepts and terminology.
Sarah-Jane was Editor of the Summer 2019 edition of Maidstone Borough Council's Borough Insight Magazine, delivered to 70k residents, producing all copywriting and photography, and providing art direction to two graphic designers.
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Sarah-Jane became Editor of Borough Insight, the residential magazine of Maidstone Borough Council in Spring 2019, having been a copywriter on two previous issues. Determined to make the publication more engaging, she introduced a more editorial feel, a wide range of local interest and Council stories, and a fresh new look.
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REPORTS
REPORTS
Royal Tunbridge Wells Together - Annual Report
REPORTS
Nord Safety - Management trend report
REPORTS
One Maidstone - Annual BID update
The annual report for Royal Tunbridge Wells Together was delivered to 700 town centre businesses, updating them on the work of the Business Improvement District over the past 12 months. Sarah-Jane was responsible for copywriting and graphic design for this publication.
READ ANNUAL REPORT
As Marketing and Communications Manager at One Maidstone Business Improvement District, Sarah-Jane was responsible for all copywriting within the business, regularly producing B2B and B2C updates such as newsletters, brochures and annual reports.
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As in-house Copywriter for a SAAS focused marketing agency, Sarah-Jane was tasked by client Nord Safety to produce a detailed Management trend report for the organisation.
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EDITORIAL
EDITORIAL
The Gentleman's Journal - Shoot from the wrist - the watches of action heroes
EDITORIAL
Networks Europe Magazine -
Greening the Data Centre
EDITORIAL
SO Magazine
Sarah-Jane regularly contributes monthly columns, editorial pieces and cover stories to SO Magazine, the lifestyle publication from the makers of the Times of Tunbridge Wells Newspaper.
"With a soaring reliance on IT services, augmented by developing economies such as China and India, the global growth for data production and storage means that energy guzzling data centres must rapidly establish a more sustainable model for operating. The surge in cloud computing, the Internet of Things and the way we now live our lives confirms data centres as the physical presence powering our digital world."
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"When it comes to saving the day, surviving various assassination attempts and still managing to get the girl, it seems it's all in the wrist. Many of our favourite on-screen superheroes, and even those baddies we love to hate, have ditched the utlilty belts in favour of some serious horological gadgetry."
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WHITE PAPERS
WHITE PAPER
Itility - Why Data Matters and the business owner's guide to managing it
WHITE PAPER
Metis - How will IR25 tax
regulations affect your
consultancy?
WHITE PAPER
Resource Space - Why DAM is more than just file storage
"Data is everywhere. As highly connected internet, smart device and social media users, we’re generating more of it than ever before, and as a small business owner, your data is contributing to an ever expanding digital economy. But getting to grips with the data you’re producing, why it’s important, and what the consequences are for failing to manage it correctly can be baffling."
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"Files are a significant part of our working lives. Whether you’re sourcing the perfect stock photograph for your website, writing a sales document to win business, or editing a promotional marketing video, we all make use of items which fall under the term ‘digital assets’. With this comes the practicalities of storing such items… and then finding them again."
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"For many consultancy businesses, hiring contractors is a large part of filling skills gaps, or drafting in additional expertise for a specific project; but for firms who fulfil contracts in the public sector, the routine hiring of external freelancers is about to get a lot more complicated. As of April, new government legislation is in force that firmly places the responsibility for the tax compliance of contractors onto the firm for which they are working."
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MORE WHITE PAPERS
Metis - How new data
privacy rules will affect
you and your clients
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Contractor Compliance - 8 steps to reduce risks when hiring contractors
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Xander Marketing - 6 steps to ensure your SAAS trial converts
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Blue Bridge One - From wholesale to multi-channel
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Think Time - Buyer's guide to retail task management software
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Resource Space - Hosting DAM software on-premise VS the cloud
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Itility - The beginner's guide to colocation
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Contractor Compliance - Protecting your data when hiring third parties
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CASE STUDIES
CASE STUDY
Resource Space case study - Walters Art Museum
CASE STUDY
Resource Space case study - Scotch College
CASE STUDY
Nord Safety case study -
Olvi Oyj
"When you’re a museum housing as many as 50,000 works of art spanning around 5,000 years, keeping track of such a diverse collection is no easy feat. Especially when sharing those treasures with a digitally savvy public audience is an important part of your manifesto. This was the challenge facing The Walters Art Museum in Baltimore. With around half of its collection now digitalised for public consumption, digital asset management is a key undertaking."
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"For Finnish brewery company Olvi Limited, safety has never been better. And Lauri Multanen, Operations Director at the chain, credits part of that success to the implementation of EHSQ mobile application NordSafety. Discussing its previous records, Lauri says “We only had one minor accident within the past year, and NordSafety has been a very important part of the whole process within that time."
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"For schools whose students board away from home and have a varied social calendar of events and excursions, it’s important to keep family members in touch. This has long been a challenge facing Scotch College in Western Australia, a leading private school housing 130 live-in students, and a total student body of over 1,500. The ultimate aim was to form a collaborative and inclusive system to gather and share photographs and videos of school life with parents, students and staff."
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