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Large scale town centre
and activities



From concept to organisational planning, budgeting and management on the day, Sarah-Jane is experienced in delivering events on all scales. From small scale internal activities to engage staff, to large public facing events to be enjoyed by an entire town centre, Sarah-Jane's events are well constructed, smoothly operated and popular with their intended audiences.

Alongside event innovation and management, Sarah-Jane has a wide range of marketing skills to promote and document events, such as copywriting, generating exposure and coverage, advertising campaingns, social media content, photography and influencer partnerships.

Whilst working in Royal Tunbridge Wells, Sarah-Jane created and delivered two new highly successful annual events for the town centre, in the form of Cake Off and Art Week, which involved over 40 events across 7 days, and brought a Christmas lights switch on back after an absence of several years.

Anything glows at double lights switch on

Royal Tunbridge Wells Together,
November 2022


Sarah-Jane Adams, BID Director for Royal Tunbridge Wells Together Business Improvement District brought not one, but two Christmas light switch on events back to the town centre, as the organisation behind supplying and funding the Christmas lights for the town centre.

On Saturday November, Carols in Chapel Place saw carol singers from King Charles the Martyr church provide live festive music, with Scrooge character and Victorian friends serve free hot food and drink, including chestnut stand, panettone from Arte Biance, chocolate from Goupie and festive canapes from Larratt&Co Butchers. Before darkness fell, KMFM took over the musical offering, with the Mayor of Tunbridge Wells switching on the Chapel Place Christmas lights after a loud countdown from the heaving crowd. 

Later in the evening, the second part of the event, Party on The Pantiles, saw live music from Miss Holiday Swing, appearances from Elf, gingerbread characters and the Jack in the Beanstalk panto stars, with additional music and chat from KMFM.

A professional video was commissioned to document the event, which can be viewed below.

Painting the town red with Art Week

Royal Tunbridge Wells Together,
August 2022


The RTW Together Business Improvement District brought the first Art Week to Royal Tunbridge Wells town centre with a week of activities from August 22 to 29. A programme of arts and crafts related classes, workshops and online talks were offered to the public for free, with 547 spaces available to secure a place. 

Items up for grabs included photography classes and watercolour painting on The Pantiles, making moving toys with Whirligig Toys at the Amelia Scott, hand tied bouquet floristy workshops at The Cove, bath bomb making at Lush, design a duck at Manic Ceramix, embroidery, still life, millinery, and glass making at Glass by Claudia. The timetable offered a mixture of activities for both adults and children, with sessions taking place in businesses represented by the BID across the town centre. 

BID Director for Royal Tunbridge Wells Together, Sarah-Jane Adams, designed the concept of Art Week to showcase the town’s creativity: “Tunbridge Wells is such an aesthetically pleasing town, and has such a high concentration of makers, artists and creative businesses, as well as a long history of being immortalised in works of art. We wanted to highlight some of these businesses, and allow families and individuals to come into the town centre to enjoy a free activity, learn a new skill and discover a new local business. We hope there’s a range of options for everyone, whether you’re an art buff or stick figures are your limit!” 

A professional video was commissioned to document the event, which can be viewed below.

A sweet way to celebrate the Jubilee


Royal Tunbridge Wells Together,
June 2022


The RTW Together Business Improvement District announced its event marking the Platinum Jubilee bank holiday weekend, the Royal Tunbridge Wells Cake Off! Taking place on Saturday 4th June, on the Pantiles, members of the public sampled a variety of free ‘royal themed’ cake from a selection of town centre hospitality businesses, and voted for their favourite. The event also featured live music from vintage jazz band Miss Kiddy and the Cads, as well as compering and music from KMFM. Other attractions included free face painting for children, and goodie bag giveaways. 

The winner received the Cake Off glass trophy, specially commissioned by the BID with Monson Road creative Glass by Claudia. In partnership with the Tunbridge Wells Hotel, Pantiles, the winning business also received an overnight stay for two in the honeymoon suite. The victorious cake maker will also starred on the front cover of the July issue of local SO Magazine, as well as the BID’s own town centre publication. 

A two part professional video 'Cakuementary' was commissioned to showcase the event, which can be watched below.

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Remembrance Day 2021

Royal Tunbridge Wells Together,
October / November 2021


The RTW Together Business Improvement District counted down to the period of Remembrance for 2021 with a large-scale display in Royal Tunbridge Wells town centre. The BID dressed the clock tower in Calverley Precinct in a striking collection of artificial poppies and autumnal foliage, cascading down the legs and onto the base of the landmark. To support the installation, several event days of activity were delivered, including live music from vintage singers and living statues paying homage to members of the Armed Forces.

BID Director for RTW Together, Sarah-Jane Adams, explains “Remembrance is always an important time of year, and this year perhaps more than ever, we have reason to stop and reflect on not just those we’ve lost recently, but those who came before and the contribution that the Armed Forces have played for all of us, throughout history and still today. We hope this display will be a poignant way to mark the changing of the seasons, pay our respects to those who have and continue to serve their country, and provide a beautiful point of interest for the top end of Tunbridge Wells town centre.” 

The commission for the piece was awarded to town centre business The Cove, located in the High Street, themselves a BID member. Of their involvement in the project, Phil says: “We are super excited, and as a relatively new business in Tunbridge Wells, it’s been amazing to partake in something that’s so community centric, and showcase some of our creativity as a business. It’s special to do something that all of Tunbridge Wells can see and enjoy, and for such a meaningful reason.” 

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